Clinton Looks To Add Young Voters
Clinton Looks To Add Young Voters To Her Coalition Against Trump
By Ruby Cramer | Source: BuzzFeed | June 10, 2016
Hillary Clinton is taking aim at one of her weak points: young voters.
On Friday, just three days after securing the Democratic nomination, Clinton launched a new “millennial engagement” program, targeting voters under the age of 35 with three new hires — including one from the Bernie Sanders campaign.
The new team comes together after a long-fought primary against Sanders, the Vermont senator whose campaign was able to peel away students and twenty-somethings in large numbers. Clinton aides, now preparing for a general election against Donald Trump, view young people as a crucial piece of the electorate, building on an existing coalition of women, older voters, and people of color.
The program expands on the Clinton’s campus outreach effort, an endeavor that largely failed in primary states against Sanders. Campaign operatives now hope to widen their reach to voters under the age of 30, while keeping a focus on winning back college-age voters.
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