Election 2016

Does Facebook Think You're Conservative or Liberal? Find Out!

Facebook has an opinion about your political opinions. And you can actually find out what it thinks.

By Shaymus McLaughlin | August 24, 2016 | SOURCE: BringMeTheNews | PHOTO: Facebook/Tech Insider

The Verge and the New York Times have written about the little discovery, which let’s you see how Facebook categorizes your U.S. political views. It’s based on pages you like or associations – so if you like a bunch of Republican lawmakers’ pages, it will probably consider you conservative.

But it can also be a step removed, as the Times points out. If you like a brand that a lot of liberals like, Facebook might think you’re liberal.

Facebook uses this designation to tailor ads to you.

How to check what Facebook thinks

Here are the steps:

  • Go to Facebook.com/ads/preferences.
  • You’ll see a category titled “Lifestyle and Culture.” Click it.
  • Underneath you’ll then see a list of topics – just look for the “US Politics” subject. In parentheses, it’ll tell you how it’s labeled your politics on a liberal-conservative scale. (Note: If you don’t see the US Politics subject, there’s a “see more” option that’ll expand things.)

Can I change it?

There’s no option to just pick a different political leaning. You can however remove it – just click the ‘X’ option, and it’ll confirm you want to stop seeing ads based on that preference.

Read full story here.