Election 2016

How important is a candidate's choice of running mate?

Picking a Partner

How a presidential candidate’s choice of running mate influences the election

By Randy Yeip | Published July 15, 2016 at 5:30 a.m. ET | Source & Image: WSJ 

How important is a presidential candidate's choice of running mate? With presumptive Republican nominee Donald Trump choosing Indiana Governor Mike Pence as his running make, we take a look at historical data on vice-presidential candidates. While some generate positive feelings within the party, many don't appear to influence the outcome.

Geraldine Ferraro and Sarah Palin—the only women to appear on a major-party ticket—were viewed more favorably within their parties than any other first-time running mate since 1968. Average vice-presidential candidate scores on a scale from 0 to 100, where higher numbers indicate more favorable feelings:

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