Millennial Republican has a blunt message for the GOP: Evolve or Die
Evan Siegfried doesn't think the Republican Party is quite dead yet.
Instead, the GOP has just "put itself in a very slow-moving car that's approaching a cliff."
Siegfried, a 33-year-old New York Republican strategist and commentator, quaintly refers to his party's nominee, Donald Trump, as a "carnival-barking Cheeto Jesus."
The preppy pundit says his new book, GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive, is meant to help the party wake up and claw its way out of deadly quicksand.
"Millennials are the most ethnically diverse generation in the United States, [and] we've got a presidential candidate who's polling at 1% among African-Americans," Siegfried lamented in a recent interview about the book, which is being officially released Tuesday.
The core of Siegfried's argument as made in the book is simple: "Millennials and urban voters shall be the dominant and deciding voters of the 21st century. To ignore them and not bring them into the fold is outright political malpractice."
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